Oxfordshire Social Media Strategy
Let us help strategise your social media so you can get the most out of this powerful marketing tool.
Very often, businesses will create a social media profile because they ‘know they ought to’. The truth is, if a company creates a social media presence and then does nothing with that, it can actually be more damaging for your business. That is why you need a social media strategy.
Posting content on your social media with no strategy behind it, will quickly become a waste of time. It is important to understand who your customers are, which social platforms they are on, what sort of content they like and, most importantly, what you want to achieve through your social platforms. Are you using social for brand awareness? To drive traffic to the website? Or to purchase your products? Whatever the answer, your social media management should be entirely focussed on your social media objectives.
Your social strategy will:
- Establish your social media goals
- Audit of existing social media
- Establish your target audience
- Competitive analysis
- Establish your brand’s social tone and voice
- Social media content
- Hashtag strategy
- Measuring success
Still wondering if a social media strategy is for you? Take a look at our FAQ’s
- Who needs a social media strategy?
Any business who is using social media as a marketing tool
- How long does it take to create a marketing strategy?
It usually takes about a week after our initial meeting to create this document
- How long does a strategy last?
It should be re-visited every 12 months, or if there is a change in target audience, product or brand. It rarely needs to be totally re-done, just refreshed.
If you would like to discuss your social media, please feel free to get in touch.